5 Online Video Tactics That Lead To Sales

Agent-cy knows that content is king and the leader of content is online video. It has been proven time and again that online video, if done professionally, leads to more customer engagement online.  Today’s business professionals are now more viewers than readers. This shift in content consumption is monumental. It truly changes content planning. More dollars need to be invested in quality, viewable and audio content. This is online video. Our Online Video Director, Rob Weiss will now share 5 online video tactics that have been proven to lead directly to sales. Enjoy, use and share!

Most businesses understand the power of business videos but are unsure where to get started. We have made it easy. Here are five (5) types of easy to create business videos:

    1. Product education / demonstration – You talk about your products and services everyday!  Now do it in front of the camera!  No script is needed as you are the expert, show your stuff!  If you need a starting point, look at your website.

As an example, Agent-cy provides Social Media Optimization for its clients, ensuring that their website investments drive to customer engagement. And so, we had our CEO, Jasmine Sandler, get in front of the camera to demonstrates her knowledge around the subject:
Example of Knowledge Based Online Video

  1. Video FAQs – Does your website have a list of FAQs (Frequently Asked Questions)?  Why?  Because they are important to informing the prospect of your firm’s key value propositions, experience, differentiators and processes.  Now do it in a personal and information rich way.  FAQs are easy wins for producing a series of video content.
  2. Post presentation objection handling – Record answers to the top three objections your customers have about post-presentation.  Present them with confidence and conviction that will build trust and more sales.
  3. Customer testimonial – Your customers love you and most likely have relevant stories of your team, product, implementation and service.  Find a customer for each product/service you have and start filming!
  4. Key people behind your sales team – Show your clients who will be servicing them post-sale so they are confident to buy.

So how do you utilize online video for sales? Online video production can be used on websites and other places on the Internet (such as social networking websites i.e. Twitter, YouTube Marketing) in order to open their doors to a plethora of new potential clients.  Corporate online video marketing with a quality online video production team can serve greater benefits to larger businesses that work hard to shape public perception.  Marketing with online video for larger corporations can support sales teams with content that differentiates them in all parts of the sales process.  Simply put, online marketing with video can become a useful everyday tool in the life of a long sales and marketing processes. And, with the economic climate being what it is, businesses need to be sure that every marketing investment produces immediate and direct results.

Further, Online Video is proven to increase landing page conversions, is highly-valued social media content and, used in conjunction with a contextual SEO strategy such that Agent-cy provides for its clientele, can improve your search algorithm rankings to catapult you ahead of your competition. The benefits to professional online video for your web marketing programs are tremendous.

Just like ten (10) years ago when your business needed a website to be competitive, you will soon need to be marketing with online sales videos.  Don’t wait until you have to catch up to your competition…gain a competitive advantage today and get your first series of marketing videos.

Agent-cy offers a free Online Video phone consult. If you don’t have an online video strategy, need a professional online video or series of videos, contact Agent-cy today at [email protected] Subject line: Online Video.



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