Our Clients
 
 
Case Studies
Case Study #1
Diamonds International
Business: Diamonds International was established nearly
two decades ago. What began as one store in St. Thomas
has blossomed into over 100 locations. D.I. is now one
of the largest jewelry retailers in the world, and has
more locations in the Caribbean than any other fine
jeweler. The network ranges from the company's New York
City Headquarters to Mexico, to Alaska. The online jewelry
store carries over 3,300 products and serves over 300,000
dedicated shoppers every month.
Situation: The online team for D.I. lacked information
on their target market. Who were they? Where did they
live? They sought long-term business partnerships that
could yield substantial audience growth and brand awareness.
Solutions:
1. Online Market Planning Analysis and Recommendations
2. Target Market Definition, Analysis and Development
3. Affiliate Marketing Strategies
4. Online PR Development, Pitching and Placing
5. Partnership Identification, Negotiation and Management
Results:
1. Increased Brand Awareness
2. Increased Page Rank (3 to 5 in 6 Months)
3. Increased Newsletter Subscriptions
4. Partnerships Developed with: JDate.com, Remarkablewomanmag.com,
Robbreport.com, and more.
5. Diamonds International is a current Agent-cy client,
and a sterling example of online marketing success.
Case Study #2
Entertainment Software Ratings Board
“Agent-cy has been instrumental in helping the
ESRB expand its presence online through the development
of various partnerships and EPR initiatives. Their client-focused
approach and diligent execution of effective strategies
have made Agent-cy a valuable asset to our organization.”
—Randy Walker, VP of Marketing, ESRB
Business: The Entertainment Software Rating Board (ESRB)
is a non-profit, self-regulatory body established in
1994 by the Entertainment Software Association (ESA).
The Entertainment Software Rating Board independently
assigns computer and video game content ratings, enforces
industry-adopted advertising guidelines and helps ensure
responsible online privacy practices for the interactive
entertainment software industry. Its mission is to provide
consumers, especially parents, with reliable information
about the suitability and content of computer and video
games so they can make informed purchases.
Problem: The Entertainment Software Rating Board needed
to understand how to use the web effectively to educate
parents on its ratings system. ESRB required assistance
in creating relationships with online partners, primarily
for online editorial placement.
Solutions:
1. Online Marketing Plan Completion
2. Online PR Development, Pitching and Placing
3. Partnership Identification, Negotiation and Management
4. Viral Marketing Concept Development
Results:
1. Developed an ongoing Online Partnership and Presentation
2. Developed Relationships with Parent - Consumer Focused
Sites, Including: GoodHousekeeping.com (Hearst Digital),
Meredith Corporation, Working Mother Media, GrandMagazine.com,
and more.
3. Developed community and viral concepts and tactics
4. ESRB is a current Agent-cy client.
ESRB represents unqualified Online PR success.
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