Diamonds International

— Posted in Case Studies

Diamonds International is one of the largest jewelry retailers in the world, with 125 locations in the Caribbean, Mexico, Alaska, and the U.S

http://www.diamondsinternational.com/

Challenges

  • Strong Duty-free brand off-line, but weak online
  • Misunderstood targets
  • Saturated online marketplace, lack of visability
  • Lack of internal marketing resources

Approach

  • Strategic plan and marketing action
  • SEO
  • Online PR
  • Online Promotions/Affinity Programs
  • Lifestyle Newsletter Content Management

Results

  • 20% online sales increase
  • Placements in major media – Robb Report, The Knot, NYC Fashion Week, Seventeen…
  • Page Rank increase from 3 to 5
  • Strong visability for “Duty Free” and “Tanzanite”

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