How to Do SEO in 2013

How to Do SEO in 2013


How to Do SEO in 2013

Webmasters , SEO practitioners  and Brand Marketers are very eager to know How to Do SEO in 2013.  The last two consecutive years (2011 and 2012) have played a great part in changing the face of SEO and search via Google. Businesses started showing disinterest in making their websites SEO friendly after these catastrophic algorithm updates (possibly 500 per year) got dumped upon low quality sites and caused well-ranked sites to disappear from Google’s top rank.

Some businesses are now thinking – should I avoid SEO work? Some fear that Google penalizes sites that do SEO. SEO is tricky only for those practitioners who do black hat techniques. Despite any algorithmic updates, it is really important for any online marketer to know that all websites that are optimized for search engines bots correctly will maintain top visibility on the web.

Can anyone assure that Google displays 100% perfect results? NO. Most times, good websites appear only after the second page. Google tries to eliminate these flaws from their algorithm and that is the reason they update them once in a while. That is a good thing. The reason they scare you is one among many of their strategies to exist and stay safe in the search industry. So in this Part I of a two part post, let’s explore How to Do SEO in 2013:

On-page refresh

Follow all old on-page optimization procedures as before, except for a few tweaks. Have  responsive website design across mobile platforms as well as smartphones. You need to be aware of the 7 results per page for Google search. This in turn means that competition has become fierce. This means that  an you, as an online marketer or website owner needs to write more compelling content for your website. Use the Rel Author tag to make your results look more significant among others. Enhance Shema.org micro data to your website to enrich your search results with data rich snippets displayed. Have a look at the updated Google Webmaster Guidelines as well as the newly released Bing Webmaster Guidelines.

Importance of Google+ Authorship in SEO Ranking

Google+ engagement is the key to this factor of “authorship in SEO Ranking.” The author of a website having a Google+ account is really important in achieving better SEO rank.  See below for a discussion between Danny Sullivan, editor-in-chief of Search Engine Land, a blog that covers news and information about search engines, and search marketing and Matt Cutts,  Head of Webspam at Google:

“Danny: This is Google saying it’s an author-specific thing you can do. It’s your attribute.

Matt: Rel=author has been around for years…

Danny: Okay, say I do that. I link my byline to my profile and now you understand that this is written by me, Danny. [Matt nods]. In the future, I can write on my personal blog  and get credit for it. It sounds like you’re establishing personal page Rank.

Matt: That’s the hope – AuthorRank.  We’ll see what the traction is and then over time we’ll try to annotate it in the search results with a picture of Danny. Or maybe a panda…

Now what are the factors that influence author rank?

  • +1 shares of your Google plus posts
  • Your connection level in Google+
  • Frequency you post into Google+
  • User or member engagement for your posts

It’s obvious that Google has openly declared Author rank as a ranking factor, as part of its social network promotion. Despite, we have to engulf whatever Google vomits.

Content plays a huge role now

The ‘Time-stayed’ by a visitor on your website has become a strong SEO factor of tomorrow. Now what makes a person stay engaged with your web pages?  The content you display. Unique, original content engages the reader to read the entire page where they land and also urges them to read yet more pages. This in turn boosts the ‘time of stay’ factor, in turn improving your search rankings and traffic. You also have the equal benefit of good quality websites linking their website with  yours.

Earlier, Matt Cutts had been very generous to say “Create good content and it’s okay you need no SEO done to your site”. Obviously it was one among his absurd statements and he created mayhem with such a revelation. All he targeted was people who involved in copy paste jobs and thin contents posted to their sites.

You must develop creative content for your business, explaining how you differ from your competitors and how you operate. Talk about what you know best and add value to the reader. By developing ongoing engaging content that delivers thought-leadership, you will assist in securing high marks in time on page. There are too many sites that have been penalized for duplicate and low-quality content. Don’t become a Panda statistic. To use content well is to create original, fresh , content that engages the target visitor and do it often.

In part II, we will explore off-site factors that will shape SEO effectiveness in 2013 including : Directory Submission quality; Online Brand sentiment and Online PR, Content Optimization Off-Site; Online Video and of course, Social Media in 2013. For now, as we believe at Agent-cy, we ask you to take it one step at a time. Check your site for duplicate content, confirm your original content plan, review your Google+ activity and PSERPs effectiveness. If you need any help at all auditing your site for SEO effectiveness, contact Agent-cy for a free consult by phone or e-mail.

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