Intercall

— Posted in Case Studies

InterCall, a subsidiary of West Corporation, is the largest conference and collaborations service provider in the world, and a leading provider of global cloud-based unified communications service

https://www.intercall.com/

Challenges

  • Need to prove wrorth of Social Media to Parent (West) Online sales of audio and video conferencing
  • No clear understanding of SMB online market
  • No unified social voice
  • 10 Disparate Divisions with no Social guidelines, governance of behavior

Approach

  • Social Media Strategy
  • Content Planning
  • Unified Messaging
  • Social Training

Results

  • Key Stakeholders from Sales & Marketing working together towards a common SMM goal
  • Intercall SMM Manager utilizing bluebrint for success
  • SMB Market definition for optimized Sales outreach

Testimonial:

“Jasmine and her team are passionate about social media, its business value and best practices. Jasmine takes the time to understand your business and goals, maps your unique landscape and delivers outcomes that IMPACT SUCCESS. She is all about engagement, involvement and results. She made every meeting and dollar count and I can’t recommend her and Agent-cy more highly.”

– Cambria Vacarro

Brand Manger, Intercall

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