Ivan Expert Consulting


Ivanexpert, led by an Apple native, Ivan Drucker, typifies the best in NYC Mac support. The small, local MAC specializes in everything Apple. IvanExpert provides superior Mac, iPhone, iPad, and iPod support for small businesses and home users in New York City. That is known today to the company’s hundreds of loyal local customers. However, back in 2008, Ivanexpert was having trouble associating its brand and online presence with their high quality of work. This is where Agent-cy stepped in. Read below for how the Agent-cy team helped this local MAC consulting team develop and grow a solid online brand to where they stand today, with strong local followers on their site and in social media as well as an active contributing expert to their industry media.


  • To create a voice with business customers online
  • To understand the best online marketing opportunities with which to drive new clients
  • To understand their online competition
  • To establish a cohesive brand strategy around MAC consulting
  • To have an ongoing cost-effective, results-driven online marketing plan


  • Develop a strategic online marketing plan, including actionable roadmap
  • Strong SEO program delivering on branded and top-level keywords
  • Ivan as an expert via a new Blog and content for segmented audiences
  • Online PR program driven to engage technologically-advanced readership


  • Growth of business clientele 25% over project length (1 year)
  • Ivan Drucker – biweekly contributor at eweek.com – highest CTO readership online
  • Solid brand direction: Superior MAC support
  • Traffic spikes 50-85% to ivanexpert.com during times of heavy blogging
  • #1 SEO position “MAC Support NYC” (long-term)


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