Vfitness
www.vfitnessonline.com
Vfitness, a NYC-based Boxing and personal training service, has been in existence for 8 years with minimal marketing. The company has certified trainers and competitive amateur boxers. The company was failing when it came to Agent-cy for help in 2007. Since then Agent-cy has delivered a strong online prescence, helped the company identify and drive awareness around a new brand value “Boxing for Businesspeople”, create strong partnerships with local boxing media and gyms and grow revenues by over 30%.
Goals
- To get affiliated with local boxing gyms
- To be listed as a resource on the major boxing sites
- To gain a presence in social media
- To use the web to gain new clients
- To have an ongoing promotional strategy
- To have an identity
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Approach
- Designed web site and logo
- Developed partnerships with leading boxing gyms and studios
- Attained local press coverage from boxing news
- Attained fitness blogger coverage and distribution of story in local area
- Created social media presence
- Provide ongoing management of online promotions and marketing
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Results
- Growth of business clientele 30% over a year
- #1 SEO position “Boxing Classes NYC”
- Placement in Boxing News NYC site
- Partnership with most popular NYC boxing gyms
- Deals on promotions with Groupon business units
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