Vfitness

www.vfitnessonline.com

Vfitness, a NYC-based Boxing and personal training service, has been in existence for 8 years with minimal marketing. The company has certified trainers and competitive amateur boxers. The company was failing when it came to Agent-cy for help in 2007. Since then Agent-cy has delivered a strong online prescence, helped the company identify and drive awareness around a new brand value “Boxing for Businesspeople”, create strong partnerships with local boxing media and gyms and grow revenues by over 30%.

Goals

  • To get affiliated with local boxing gyms
  • To be listed as a resource on the major boxing sites
  • To gain a presence in social media
  • To use the web to gain new clients
  • To have an ongoing promotional strategy
  • To have an identity

Approach

  • Designed web site and logo
  • Developed partnerships with leading boxing gyms and studios
  • Attained local press coverage from boxing news
  • Attained fitness blogger coverage and distribution of story in local area
  • Created social media presence
  • Provide ongoing management of online promotions and marketing

Results

  • Growth of business clientele 30% over a year
  • #1 SEO position “Boxing Classes NYC”
  • Placement in Boxing News NYC site
  • Partnership with most popular NYC boxing gyms
  • Deals on promotions with Groupon business units

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